Here’s a scenario that’s quite common when you’re searching the internet for small, local businesses to patronize: you look at a business’ Google profile and you see that they have some reviews, but when you go to read them, you see that they came in bursts. Maybe there are several reviews from five years ago, and then a few more that are two or three years old, but none that are more recent than that. Seeing this likely brings up some questions in your mind, such as: “Why has no one left a review in so long?” or “Are those old reviews still relevant?” Without recent reviews to go off of, you might choose to move on to one of the business’ competitors that does have a good number of recent reviews.
If you are the owner of a small business, you certainly can understand the difficulty of getting a steady stream of reviews for your Google profile, and ensuring that there are always fairly recent reviews for potential clients to reference, but actually getting these reviews is another story.
Here’s what most many spall businesses do: every so often, they get on a kick to ask their customers to leave reviews. Maybe they send out a mass email asking for reviews and a few people respond, or they tell their team to start asking people to leave reviews at the end of every customer transaction. But these types of efforts are often short lived. Eventually, everyone gets busy with other, seemingly more important, tasks to keep the business running, and asking for customer reviews falls to the wayside.
In order to ensure that your small business gets a steady stream of online reviews, you need to put a sustainable system in place. For many small businesses, that sustainable system is one that is largely automated. Having an automated process helps to ensure that consistency is maintained, because even when things get busy around the office, the automated tasks still get done.
Some small businesses are turning to services like Moxly, which is an affordable service that asks for online reviews from your customers on your business’ behalf. Moxly is designed specifically with small businesses and nonprofits in mind.
Small businesses that have used Moxly have seen their number of positive online reviews increase by a staggering 550% on average! Moxly does this by sending polite reminders to customers asking for reviews. But here’s the other great part about Moxly: it also helps to filter out negative reviews! You don’t have to worry about asking the “wrong” customers for reviews. Moxly still gathers their feedback, but negative feedback is shared privately, so only you see it—and not your potential customers.
If you want to learn more about Moxly, and how to get more positive online reviews, visit their website: https://moxly.us/
