There comes a time in the life of just about any organization when it becomes stuck in a rut. Nonprofit organizations are no different. They can find themselves doing the same things, year after year. Running the same programs. Appealing to the same donors. Using the same messaging. Eventually, things start to feel stale, and in order to get past the rut they are in, something needs to change.
Most nonprofit leaders wouldn’t automatically think to go to a marketing agency for help—that something that businesses do, right?—but a nonprofit marketing agency in Kansas City that specializes in helping nonprofits grow and thrive may be just what is needed!
One thing that a nonprofit marketing agency can do is help a nonprofit appeal to a whole new group of potential supporters. Beeline, a nonprofit marketing agency that works with Kansas City organizations, often uses Google Ads to connect their nonprofit clients with new people.
Now, you might be thinking, “Who is clicking on ads to support a nonprofit organization?” Well, very few people. What they are clicking on, however, is ads for things that are of interest to them. Maybe it’s an ad for a new study that the nonprofit put out, or a webinar, or an interesting e-book. They click on the ad and are taken to a landing page where they input their email address in exchange for the item of interest. Now, the nonprofit has a whole new list of people with whom they can communicate about their nonprofit. Will most of these people turn into supporters? Probably not. But some of them will.
Finding new supporters through digital marketing tends to be much more cost-effective than doing things like putting on events, having your leaders take on speaking engagements, or meeting with people one-on-one. However, digital marketing is only effective if you work with a marketing agency that understands how to market nonprofits. Many of the tools used for nonprofit marketing are the same as those used for marketing businesses, but the tactics tend to be different. The goals can be different as well.
As you look for a nonprofit marketing agency in Kansas City, focus on those that will work with you to understand your nonprofit’s goals, as well as those that can clearly present the steps they will take to get you there.
A good agency will take a personalized approach, rather than try to fit you in a box with all of their other clients. For example, a nonprofit marketing agency like Beeline will be willing to work with a nonprofit’s internal marketing team if they have one, and provide them with coaching and resources. Or, they will take on the entire marketing campaign for the nonprofit if that’s what the nonprofit needs.
No matter the size of your nonprofit or its unique mission, there is a nonprofit marketing agency out there that can help!
